Tag: prepaid card

  • Capital One Wish For Others Launches

    Capital One Wish For Others Launches

    Some wishes are practical, like an infusion of cash to help a 17-year-old entrepreneur grow her candle business and save for college. Others are more emotional, such as a wish someone makes for her “very hardworking best friends” to be able to give their two-year-old an “amazing” Christmas. Each of these wishes, and many more, are entries in Capital One’s #WishForOthers initiative which launched on November 24.

    Launched in advance of the increasingly popular Giving Tuesday this past December 2, #WishForOthers is an opportunity to continue that holiday generosity through December 23, the closing date for entries. In total, Capital One will help grant 275 wishes to individuals, organizations and even entire communities. The entries will be evaluated by an independent judging organization and winners will be selected on criteria that includes originality and creativity, adherence to the mission of making the holidays brighter for others and feasibility (so best to skip anything including unicorns).

    Here’s how it works. Being the digital age, submissions to #WishForOthers must be publicly submitted via Twitter, Instagram or the Capital One or Capital One 360 Facebook pages. Submissions should include the hashtag #WishForOthers and tag @capitalone. People who live in Chicago, Boston, New York and San Francisco can stop by a Capital One Café and make their wishes at a dedicated booth.

    Capital One says that no wishes are off-limits, though basic common sense and decency should be your guide if you plan to enter. That said, there will be a premium placed on creativity, so Capital One encourages wishers use compelling videos and photos to make their case. This being the season of giving, Capital One barely limits opportunities to spread good cheer: You can enter a wish once per day per platform, meaning one Tweet, one Instagram, one Facebook entry per day.

     

  • Las Vegas Casinos Accept Prepaid Cards

    Las Vegas Casinos Accept Prepaid Cards

    Las Vegas casinos now accept prepaid cards used by gamblers playing slot machines.

    According to an article in the Las Vegas Review-Journal, the Nevada Gaming Commission, in February, voted unanimously in favor of a proposal to allow gamblers to utilize prepaid debit cards tied to individual casinos’ rewards programs. The decision, which takes effect immediately, does not impact credit and debit cards, which are still prohibited for use in casinos. The decision by Nevada regulators mirrors a similar ruling in New Jersey, where casinos in Atlantic City have been permitted to accept prepaid debit cards.

    In pushing for the use of prepaid cards, Las Vegas casinos have touted what they insist are benefits for both the companies running the slots as well as customers. In a letter to the Nevada Gaming Commission, Station Casinos Chief Financial Officer, Marc Falcone, pointed out that casinos face steep costs when it comes to cash transactions. “We believe that it is time Nevada gaming companies get the benefits of electronic commerce that have been available to other industries for years,” he wrote.

    Supporters of the change also argue that prepaid debit cards – unlike debit and credit cards – won’t contribute to problem gambling. In particular, supporters point to limits placed on how much money can be loaded into card accounts. According to the new rule, a gambler can load up to $2,000 per day, $4,500 per week and $10,000 per month onto a prepaid card. The most a player can have on a card at one time is $25,000. Another benefit raised by casinos is that the use of prepaid cards allows customers to avoid high in-casino ATM fees, which can be as steep as eight percent of a withdrawal.

    Not everyone believes the use of prepaid cards in Vegas is a benefit to consumers. In his popular blog VitalVegas.com, Scott Roeben writes that the casinos are the big winners. “Let’s say it like it is. This is a way for casinos to get their hands on more of our cash, plain and simple.” If ATM fees are such a concern, he writes, then casinos should just lower them.

    And Roeben insists that a forced trip to an ATM after a gambler has lost money is actually a good thing. “You have to step away from your table or slot machine, you have to find an ATM, you have to remember your password, and you have a withdrawal limit set by your bank,” he writes. “All these things serve as a reminder you just lost all the cash on you, and now you’re about to wager even more.”

  • Target Speeds Move to EMV Cards

    Target Speeds Move to EMV Cards

    Target has vowed to do what it can to speed the US’s transition to more secure payment card technology.

    In testimony before the Senate Judiciary Committee, Target Chief Financial Officer, John Mulligan, said that one of the company’s responses to the massive data breach that impacted tens of millions of its customers in late 2013 would be to equip all 1,800 of its U.S. stores with card readers able to process EMV card transactions by the beginning of 2015. The new timeline announced by Mulligan is over six months earlier than Target’s previously stated goal for implementing smart card technology in its stores. EMV cards, also known as smart cards, are considered far more difficult for hackers to compromise than the magnetic stripe technology currently used by most credit and debit cards.

    Additionally, Mulligan told lawmakers that Target’s own REDcards will also transition entirely to EMV technology. “Updating payment card technology and strengthening protections for American consumers is a shared responsibility and requires a collective and coordinated response,” Mulligan said. “On behalf of Target, I am committing that we will be an active part of that solution.”

    Target is undoubtedly motivated to speed up its move to EMV technology by the avalanche of negative attention and subsequent hit to its profits caused by the data theft. Still, most security experts believe it’s the right move. EMV technology is a far tougher nut for data thieves to crack than magnetic strip technology, which has long been the security norm in the U.S. Because EMV cards contain a microchip that must be authenticated with a personal identification number – hence the technology’s other name, chip and PIN – they are far less vulnerable to identity fraudsters than magnetic swipes.

    In countries around Europe and throughout the globe, the fact that EMV cards are standard has reduced the amount of identity theft significantly. The replacement of magnetic strip technology with EMVs certainly won’t end data theft altogether. As Mulligan noted in his Senate testimony, Target cannot force the whole country to embrace EMVs. It will require broad support from other retailers and card issuers for all U.S. consumers to get the benefit of the elevated protection offered by EMV cards.

  • Prepaid Card Popularity Continues To Rise

    Prepaid Card Popularity Continues To Rise

    The meteoric rise in prepaid card popularity is continuing. According to a recent statement by Fitch Ratings, a Chicago-based rating agency, the use of prepaid cards is also likely to continue well into the future, fueled by changing consumer behaviors and banking industry dynamics that have made debit cards less appealing.

    Fitch says the combined factors of the increasing popularity of gift cards and a desire by consumers to get away from traditional forms of payment – like credit cards and debit cards – in the aftermath of the recession helps explain the booming prepaid card popularity. According to data from the Federal Reserve, between 2009 and 2012 prepaid card transactions grew by 33.5 percent annually. The total number of prepaid transactions reached 3.1 billion in 2012, which was 1.8 billion more than just three years earlier.

    Other factors beyond recession-shocked consumers are at work here, says Fitch. One element driving consumer acceptance of prepaid cards is an overall improvement in the quality of the cards available. Long geared only to people who could not get bank accounts or credit cards, prepaid cards earned a deserved reputation as fee-laden, consumer-unfriendly choices of last resort. But increasing interest on the part of mainstream U.S. consumers has led to large financial companies entering the market offering low-fee, easy-to-use cards.

    As an example, Fitch cites the October 2012 launch of Bluebird, a card launched by American Express and Walmart. Recently, American Express reported that $2 billion has been loaded to Bluebird accounts since the card was first offered. In 2013, fully 39 percent of the money deposited to Bluebird accounts came via direct deposit.

    Another factor in the rise of prepaid cards, says Fitch, are regulations that have made debit cards less appealing. In particular, the ratings agency notes that the Durbin Amendment, restricted the amount of money banks could charge for debit card transactions. With a large chunk of revenue off the table, banks have made changes to checking accounts, including introducing new fees and canceling rewards programs. The result, says Fitch, has been a continuing consumer shift to low-fee prepaid cards.

     

     

     

     

     

     

     

     

     

     

     

     

  • For Prepaid Cards, Choose EMV Chip Cards, A Smart Card All Around

    For Prepaid Cards, Choose EMV Chip Cards, A Smart Card All Around

    By Curtis Arnold

    Besides the thieves themselves, the main culprit to emerge from the recent heist of personal information from over 100 million Target and Neiman Marcus shoppers isn’t human at all. Rather, the unlikely villain is a decades old piece of technology known simply as the magstripe, or magnetic stripe, that graces the backs of billions of credit, debit and prepaid debit cards carried by Americans in their pocketbooks and wallets everyday.

    But, there is an alternative on the way, the EMV chip card.

    In a way that not even the most well crafted editorials or investigative journalism series could have accomplished, the collective anger spawned by millions of consumers has focused a spotlight on the inability of magnetic stripe technology to safeguard the critical account and personal data it contains. “Basically, the magnetic strip contains all the data needed for credit card fraud,” says Lamar Bailey, Director of Security Research for Tripwire, a data security firm that works with companies like Visa, MasterCard and Safeway. “Unfortunately, these strips are very easy to read and duplicate and are a favorite target for a wide variety of financial fraud.”

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    [button link=”#Comments” variation=”darkgrey”]We want your opinion![/button]  What do you think of the recent security breaches?  How safe do you feel your personal data is currently?  What are your main concerns about using credit, debit or prepaid cards?  We want to hear from you!  Just add in your thoughts in the Comments section below!
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    As difficult as the lesson has been to learn, there is now a more widespread understanding of the need to quickly embrace so-called smart cards. Also known as EMV or chip and PIN cards, they have been the standard in Europe for years and offer far greater identity protection than magnetic strips. Introduced in the 1990s in Europe, these so-called EMV cards take their name from Europay/MasterCard/Visa. As Robert Siciliano, the CEO of IDTheftSecurity.com, explains it, EMV chip cards contain an embedded microchip that is authenticated using a personal identification number, or PIN. “When a customer uses a smart card to make a purchase, the card is placed into a PIN pad terminal or a modified swipe-card reader, which accesses the card’s microchip and verifies the card’s authenticity. The customer then enters a four digit PIN, which is checked against the PIN stored on the card.”

    This is another way of saying that smart cards are a tougher nut for identity thieves to crack – and a good explanation as to why global cyber criminals have set their sights on the U.S. It also means that, whenever possible, American consumers should choose a payment card that offers EMV chip protection. This is particularly true for the growing number of Americans who utilize prepaid debit cards.

    While it’s true that the prepaid debit card industry has been exploding recently – Mercator Advisory Groups reports that Americans loaded $192 billion onto prepaid cards in 2012 – the mainstreaming of a product once favored primarily by those who couldn’t get bank accounts or credit cards has not yet been accompanied by stronger consumer protections. For instance, if a credit card is lost or stolen, federal law limits consumer liability to just $50, although most major card issuers offer zero liability. Federal law also protects debit cards, although limiting liability depends on a consumer quickly reporting a card lost or stolen. By sharp contrast, prepaid debit cards do not have blanket protection. The terms and conditions vary depending on the card issuer, with some being quite good and others nonexistent.

    Because of that lack of protection, prepaid debit card users concerned about fraud can avoid having their accounts cleaned out by getting an EMV chip card. Unfortunately, these smart cards are not available everywhere – not even close. Some card issuers, such as the Members 1st Federal Credit Union, do offer EMV chip reloadable prepaid cards. But as is the case with most debit and credit cards, a smart card option is not yet available. “EMV has not been popular in the US because of the high cost of replacing all the credit card readers and millions of credit cards,” says Lamar Bailey of Tripwire.

    What can change that? For many credit and debit card issuers, the change is underway and expected to be complete by 2017. A combination of public pressure, regulation and simple self-interest could prompt the same move by prepaid card providers. “The technology in a magnetic stripe card has been hacked and decimated,” says Siciliano of IDTheftSecurity.com. “EMV for prepaid cards would bring them to the same security standard as credit and debit cards and more than likely open up a new market for card providers.”

    Photo Information below.

    Caption:  By 2017, look for embedded security chips to be present in all US credit and debit cards. (Photo credit: Wikipedia)

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    [button link=”#Comments” variation=”darkgrey”]We want your opinion! [/button] What do you think of the recent security breaches?  How safe do you feel your personal data is currently?  What are your main concerns about using credit, debit or prepaid cards?  We want to hear from you!  Just add in your thoughts in the Comments section below!
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  • U.S. Credit Card Security Outdated

    U.S. Credit Card Security Outdated

    Target has begun 2014 with a very bad hangover. As has been widely reported, as many as 40 million of the large retailer’s customers had financial and personal information stolen during the height of the holiday shopping season. The repercussions for Target have already been severe and seem only to get worse by the day. Besides seeing its all-important holiday shopping traffic decline, several states’ attorneys general are investigating Target and a number of class-action lawsuits have been filed against the company.

    A recent story in The Los Angeles Times points out that backward technology long ago abandoned by much of the rest of the world may be more to blame for the data breach than anything Target did or didn’t do. The story by reporter Chris O’Brien says that while it’s still the norm for U.S. credit card holders to have plastic with a magnetic strip that holds their account information, most other countries have opted for so-called smart cards.

    These smart cards earn that name, O’Brien writes, because they utilize embedded microchips to hold customer information rather than the magnetic strips that are found on 99 percent of all of the credit cards issued in the US. “The additional encryption on so-called smart cards has made the kind of brazen data thefts suffered by Target almost impossible to pull off in most other countries,” writes O’Brien.

    Because around 80 countries have already embraced smart card technology, the more vulnerable U.S. has become the favorite target of identity thieves. Given that smart cards provide such superior security, the question is why the U.S. hasn’t embraced their use. According to O’Brien’s story, there has been no political pressure to force businesses and financial institutions to make the switch. Importantly, an upgrade to smart cards would be expensive.

    Nevertheless, it does appear that the U.S. will soon become home to a lot more smart cards. According to O’Brien’s article, many credit card issuers have launched efforts to make the switch by October of 2015. To do that, credit card companies will change the rules about who is responsible whenever there are fraudulent purchases as a result of security breaches. “Under the new rules, the entity in the payment chain – merchant, credit card, banks – deemed to have the weakest security will be liable,” writes O’Brien. “Credit card companies can’t make anyone adopt the technology, but they’re giving them a hard nudge.”

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