At a Wall Street Journal conference in California on October 28, Apple CEO Tim Cook revealed that over one million credit cards were activated in the Apple Pay service within just 72 hours of its debut. In order for it to work, users of Apple Pay either manually enter their credit card account information into their phones or simply take a photo of the card.
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Apple Pay No Slam Dunk
Ultimately, though, even many of the skeptics about Apple Pay’s immediate adoption think it has great long-term potential. Tom Redd of SAP Global told Forbes that it’s easy to see why Apple will succeed. “Hey, the Millennials live by Apple, and if Apple says, ‘Do it,’ consider it done.”