You want lots of butts in the seats at the community cleanup or the first PTA gathering of the year? Advertise that a $50 prepaid debit card (or a couple of $25 ones) will be given away. Advertise it extensively. Sure, it would be nice if people would attend such things without coaxing, but be realistic: If someone’s on the fence about attending (“Do I want to get up that early on a Saturday?/Be out that late on a school night?”) then the chance of winning might tip them over into Do The Right Thing territory.
Tag: debit cards
For Prepaid Cards, Choose EMV Chip Cards, A Smart Card All Around
By Curtis Arnold Besides the thieves themselves, the main culprit to emerge from the recent heist of personal information from over 100 million Target and Neiman Marcus shoppers isn’t human at all. Rather, the unlikely villain is a decades old piece of technology known simply as the magstripe, or magnetic stripe, that graces the backs… Continue reading For Prepaid Cards, Choose EMV Chip Cards, A Smart Card All Around
Prepaid Card Fraud Controllable
A recent report by Mercator Advisory Group examines the vulnerability of prepaid debit cards to criminals. by Chris Warren Prepaid debit cards make it into the news a lot these days. A lot of the time stories are focused on the maneuvering of large financial services companies like Chase and American Express and the various… Continue reading Prepaid Card Fraud Controllable
Girl Scouts Embrace Prepaid Cards
A Girl Scouts chapter strikes a deal with prepaid card company, SpendSmart Payments. by Chris Warren Thin Mints, Samoas, Tagalongs and Lemonades are definitely not financial terms. Yet the truth is that, aside from fundraising, one of the main reasons Girl Scouts from across the country sell these and other varieties of cookies is to… Continue reading Girl Scouts Embrace Prepaid Cards
The Occupy Card Moves Ahead
The Occupy Money Cooperative needs to raise $900,000 to make its card a reality. by Chris Warren The Occupy Wall Street Movement’s first steps into the financial services industry have not been particularly smooth. The announcement this past summer that the Occupy Money Cooperative, an offshoot of the anti-status quo coalition that grabbed the world’s… Continue reading The Occupy Card Moves Ahead
Hispanic Consumers Propel Prepaid Card Growth
Hispanic consumers account for a growing segment of prepaid debit card users. by Lucy Lazarony Hispanic consumers have embraced prepaid debit cards. According to an August 2012 research study, “Consumer Payments in the U.S.: The Latino Market” by Packaged Facts: There are 4.6 million Latinos who used a prepaid debit card in the last 12… Continue reading Hispanic Consumers Propel Prepaid Card Growth