Prepaid Debit Card Reviews, Complaints, Etc

Tag: Dan Schulman

Where Can I Get an American Express Serve Card (You Can Apply @ WalMart)?

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Please Note! This article was published in 2013 and is being keep for historical purposes. Please click here for our current review of the American Express (AmEx) Serve Card.

In October of 2012 American Express and Walmart teamed up to launch Bluebird, a low-fee card meant to attract people unhappy with traditional checking and debit account fees. On April 21^st of this year, Walmart and AmEx announced that they were joining forces again, this time to make the American Express Serve prepaid card available for sale at 4,100 of the retailer’s stores nationwide. The card will cost $1.95 and be sold at checkout lines and in Walmart MoneyCenters.

This announcement instantly gives AmEx an attractive bragging point in the increasingly competitive prepaid debit card industry. By making Serve available at thousands of Walmart stores, AmEx has has created the largest free cash reload network in America. In addition to Walmart, it is now possible for Serve customers to add cash to their Serve accounts for no charge at 19,500 locations, including CVS pharmacies and 7-Eleven locations.

Customers can now go to the cash register at any of those locations and add as little as $20 or as much as $500 to their Serve accounts. This ubiquity is important, says Madeline Aufseeser, a senior analyst at Aite Group. “American Express Serve is making it even more convenient for consumers to add cash to their accounts so they can use those funds to quickly and easily manage their personal finances,” she says.

This expansion of Serve is just the latest effort by AmEx to better serve the millions of so-called “unbanked” or “underbanked” Americans, who either don’t have a traditional bank account or are unhappy with what they do have. “By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” says Dan Schulman, group president of Enterprise Growth at American Express. “Bluebird is a great option for the “unhappily banked” who are looking for a true alternative to the fees and hidden charges often associated with debit and checking. With Serve, our full service reloadable prepaid account, we can now provide the nearly 70 million Americans who are unbanked or underbanked a simple and affordable way to move and manage their money.”

To go along with its expansion of the availability of Serve cards, AmEx is also launching an advertising campaign to highlight the benefits of its signature prepaid product. The TV ads are shot in a documentary style and are meant to highlight the struggles regular Americans who are either ignored or underserved by the traditional banking system face to make simple financial transactions.

April 22, 2019
American Express -Sponsored Movie Spent Premieres

Life outside the financial mainstream is getting the Hollywood treatment. On June 4^th, the American Express-sponsored documentary, Spent: Looking for Change, which profiles the challenges and frustrations of those Americans who lack traditional bank accounts and credit cards, premiered in Los Angeles and online.

Executive produced by Davis Guggenheim, who won an Academy Award for An Inconvenient Truth, and directed by Derek Doneen, Spent is available for free on a variety of websites, including SpentMovie.com as well as on the American Express YouTube channel. Simultaneous to its online availability, a screening of the film and a question and answer session with Guggenheim and Doneen took place at the Hammer Museum in Los Angeles.

The wide availability and zero cost to access Spent is a sharp contrast to the families and individuals who are profiled in the film. Lacking access to checking accounts and other mainstream financial services, the Americans highlighted in Spent are forced to pay high fees – at check cashing and payday loan outlets, for instance – and wait in long lines to do simple tasks like pay bills and cash paychecks. American Express estimates that about 25 percent of American households are not well-served by the current financial system and that those families spend an average of 10 percent of income on fees – about the amount the typical American family spends on groceries.

The film is narrated by Tyler Perry, who grew up in poverty in New Orleans and spent time living in his car as he worked to launch his career in TV and film. “I know about this issue first-hand and how expensive it is to not be a part of the mainstream financial system,” he says. “Growing up the way I did, there was no education about how important it was to be financially responsible. That’s why I felt compelled to participate in this film – to help educate others and advocate for better options.”

As a sponsor of the film, American Express is eager to highlight what it believes are its own superior options for the millions of people outside the financial mainstream. In particular, American Express is now selling both its ultra low-fee prepaid card, Serve, and itschecking account alternative account, Bluebird, at Walmart and other chain retail stores nationwide. With low (and sometimes no) fees, both products provide those who are unbanked, or simply unhappy with the available options, a new choice.

The film is part of a larger effort by American Express to not only shed light on the problems with the current financial system but to also promote change – including the development of new technologies and products that inexpensively meet the financial needs of everyone. “With the debut of Spent: Looking for Change, we hope to spark a national dialogue about re-imagining financial services as we know it today,” says Dan Schulman, who heads up the American Express Enterprise Growth unit. “Change is possible and we believe financial exclusion is a solvable problem, but it’s going to take lots of people working together, raising awareness, and investing in initiatives that help to create better, more affordable financial solutions for everyone.”

June 5, 2014
AmEx Sees Surge In Prepaid Customers

Participants at last week’s Sanford Bernstein’s investor conference in New York City could be excused if they thought they had stumbled into a political rally. Giving the final formal presentation at the “Disruptive Trends in Financial Services” gathering, American Express Group President for Enterprise Growth, Dan Schulman, made an impassioned critique of the way the current financial system functions, or doesn’t, for the 50 percent of Americans who live paycheck to paycheck.

“There’s an epidemic of people being forced to the margins of our financial system,” Schulman said, citing statistics from the Federal Deposit Insurance Corporation (FDIC) that 70 million Americans are either unbanked or under banked, meaning they either lack a basic checking account or credit card. Tens of millions more, he said, are “unhappily” banked, forced to pay ever increasing fees for checking accounts that banks offered for free, in the past.

According to Schulman, this situation has forced far too many people to pay high fees and wait in long lines just to make basic financial transactions, like paying bills or cashing a check. Schulman gave the example of payday loans that aren’t immediately repaid incurring interest rates upwards of 500 percent. The belief that there is a fundamentally more equitable way to deliver financial services than what is currently offered by brick and mortar bank branches has led American Express to launch its low-cost Serve prepaid card and Bluebird checking account alternative. Schulman went so far as to say that it was a “defining mission” of American Express “to explode the paradigm that it’s expensive to be poor.”

If that is the mission at American Express, Schulman offered some pretty strong evidence that the company is making progress towards it. He told the conference that American Express has added almost 2.5 million new Bluebird and Serve customers since the beginning of the year. That brings the total number of customers to about 9.5 million. Additionally, Schulman reported that Serve and Bluebird customers have loaded about $1.9 billion into their accounts in the first four months of the year.

May 22, 2014
Changes To American Express Serve Cards

Starting in November, American Express Serve prepaid customers will be able to add cash to their accounts at CVS and 7-Eleven with no fees.

by Shane Tripcony

The competition to serve the millions of Americans lacking traditional bank accounts just got a little stiffer. On October 8, American Express announced significant new changes to how its Serve prepaid card works. Starting in November, Serve customers will be able to load cash to their accounts, for free, while shopping at over 14,000 CVS and 7-Eleven stores nationwide. Additionally, American Express Serve customers will also be able to add funds via direct deposit of a paycheck without incurring a fee. By the end of 2013, customers with a smartphone camera will be able to take a picture of a paper check and add that money directly into their account by using Serve’s mobile app.

In making these changes to how the Serve card functions, American Express declared that it was directly targeting the almost 70 million so-called “under banked” Americans. “Unfortunately, the traditional banking system is not easily accessible to large segments of the population, making managing money cumbersome and expensive for many,” says Dan Schulman, Group President of Enterprise Growth at American Express. “Today, we’ve added a number of new features to make the management and movement of money more affordable and convenient for everyone.”

In the past, individuals who did not have bank accounts have had to rely on check cashing or payday loan services. Many of which charge exorbitant fees or prepaid debit cards layered with charges for everything from adding money to an account to checking a balance. While there are still plenty of prepaid cards that charge high fees, more and more big financial players like Chase, U.S. Bank and PNC are now offering low-fee options.

The changes American Express has made to its Serve card are meant to address what it sees as the substantial charges that come with simply adding money to an account. Citing research from Javelin Strategy and Research, American Express says that 41 percent of under banked customers report paying between $3.00 and $3.99 to reload their prepaid cards. Depending on how often someone reloads their card, American Express estimates that utilizing Serve, which charges a $1 monthly fee, could save between $72 and $240 annually. The savings could be even greater if a Serve customer opts to use direct deposit or adds at least $500 to an account over the course of a month.

In addition to a variety of fee-free ways to add money to Serve card accounts, American Express also allows customers to withdraw money from MoneyPass ATMs for free as well as pay bills for free using Serve.com and the Serve mobile app.

October 22, 2013