Credit and Debit Card Ratings

Changes To American Express Serve Accounts

In the increasingly competitive world of prepaid debit cards, companies are having to scramble to stand out from the crowd. The American Express Serve card has done that thus far by offering a variety of perks – including things like roadside assistance, purchase protection and early access to sporting event and concert tickets – that one would expect from a global financial services company like Amex.

But the desire to entice more people to sign up for the Serve prepaid debit card is no doubt behind a number of changes American Express announced in mid-August of 2013. While not as glamorous as, say, the chance to snap up good seats to a Dallas Cowboys and Washington Redskins clash, the recent tweaks made to American Express Serve accounts are more substantive and beneficial to regular cardholders.

Indeed, in the past American Express Serve cardholders were able to replenish their accounts using direct deposit from their employer or by, among other things, accessing funds from a separate debit or credit card account. As of August 13, however, Serve accounts began accepting direct deposit for a variety of payments from the federal government as well, everything from tax deposits to Social Security checks to Worker’s Compensation.

Another upgrade made to the Serve card involves ATM transactions. Cardholders will now be able to withdraw cash without incurring a fee from more than 22,000 ATMs in the MoneyPass network worldwide. Outside of the MoneyPass network, Serve will charge $2 per withdrawal, which is in addition to any fee levied by the ATM operator.

Perhaps the most important of the recent changes announced by American Express has to do with Federal Deposit Insurance Corporation (FDIC) insurance. As of August 13, any time a Serve cardholder adds money to their account, American Express quickly places those funds into a so-called custodial account (with either Wells Fargo or American Express Centurion Bank) that has FDIC insurance. The upshot of this is that Serve account holders receive what’s known as FDIC pass-through insurance, meaning that their money (up to $250,000) is protected should a bank fail.

As competition among prepaid debit card issuers heats up, expect more and more changes and improvements to the standard features companies offer.

Tag: American Express

  • Changes To American Express Serve Accounts

    Changes To American Express Serve Accounts

    In the increasingly competitive world of prepaid debit cards, companies are having to scramble to stand out from the crowd. The American Express Serve card has done that thus far by offering a variety of perks – including things like roadside assistance, purchase protection and early access to sporting event and concert tickets – that one would expect from a global financial services company like Amex.

    But the desire to entice more people to sign up for the Serve prepaid debit card is no doubt behind a number of changes American Express announced in mid-August of 2013. While not as glamorous as, say, the chance to snap up good seats to a Dallas Cowboys and Washington Redskins clash, the recent tweaks made to American Express Serve accounts are more substantive and beneficial to regular cardholders.

    Indeed, in the past American Express Serve cardholders were able to replenish their accounts using direct deposit from their employer or by, among other things, accessing funds from a separate debit or credit card account. As of August 13, however, Serve accounts began accepting direct deposit for a variety of payments from the federal government as well, everything from tax deposits to Social Security checks to Worker’s Compensation.

    Another upgrade made to the Serve card involves ATM transactions. Cardholders will now be able to withdraw cash without incurring a fee from more than 22,000 ATMs in the MoneyPass network worldwide. Outside of the MoneyPass network, Serve will charge $2 per withdrawal, which is in addition to any fee levied by the ATM operator.

    Perhaps the most important of the recent changes announced by American Express has to do with Federal Deposit Insurance Corporation (FDIC) insurance. As of August 13, any time a Serve cardholder adds money to their account, American Express quickly places those funds into a so-called custodial account (with either Wells Fargo or American Express Centurion Bank) that has FDIC insurance. The upshot of this is that Serve account holders receive what’s known as FDIC pass-through insurance, meaning that their money (up to $250,000) is protected should a bank fail.

    As competition among prepaid debit card issuers heats up, expect more and more changes and improvements to the standard features companies offer.

  • American Express Joins Forces With Video Game Maker

    American Express Joins Forces With Video Game Maker

    Talk about a big, captive audience. Every month the online video game called League of Legends attracts 32 million players from all around the world, who together spend a staggering one billion hours virtually battling and trying to outsmart one another.

    In August of 2013, American Express announced a partnership with the developer of League of Legends, Riot Games, to release a line of prepaid debit cards geared specifically towards the game’s many devoted fans. According to a report in The New York Times, the collaboration is a way for American Express to capture the much- coveted attention of the mostly male, 18 to 24-year-old players while providing Riot Games with the kind of financial resources it needs to expand. “There is a great opportunity for brands here, particularly brands that make sense for our players,” Times reporter Tanzina Vega quoted Dustin Beck, vice president of electronic sports at Riot Games as saying.

    While the American Express Serve Prepaid Account works in much the same way as any prepaid debit card – allowing cardholders to fund their accounts in a variety of ways, including direct deposit, and then spend the money wherever American Express is accepted – there are naturally a host of elements designed to appeal to League of Legend gamers. Indeed, according to the American Express press release announcing the partnership, players can personalize their cards with images and logos from the game. Perhaps more importantly, using the prepaid debit card earns players so-called “Riot Points,” which is the virtual currency used in League of Legends to purchase characters and other goodies helpful in the game.

    For instance, anyone who completes registration for the card – which has no activation fee and no minimum balance – earns 1,000 Riot Points. Loading $20 onto the card for the first time earns gamers 1,000 and initiating direct deposit to fund the card garners 10,000 Riot Points. American Express undoubtedly hopes that the passion so many people have for League of Legends will transfer to the prepaid debit card. “Riot Games is passionate about serving their players and giving them avenues for enhancing their gaming experience,” said Stefan Happ, senior vice president, US Payment Options for American Express. “Together we’ve been able to create a co-branded product with a unique rewards program that will help League of Legends players earn Riot Points whenever they use their card to make qualifying purchases.”

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