Tag: Aite Group

  • Where Can I Get an American Express Serve Card (You Can Apply @ WalMart)?

    Where Can I Get an American Express Serve Card (You Can Apply @ WalMart)?

    Welcome to our site! Our editors have been covering the credit and debit card space for a total of 30+ years and we are proud to have been featured by the Wall Street Journal, CNN, etc. Your input is invaluable and we’d love to have your opinion as to whether the Chime Bank debit card is a good deal (see below) – this site is powered by you!

    Related Visa Card to Compare to AmEx Serve (like Serve but with less fees):


    Chime is a new Visa card that is amazingly free (unless you use the card outside of their large ATM network). This is best alternative to a prepaid card that we’ve seen in 5+ years and offers all of the benefits of traditional bank account.

    It’s a real debit card, not a prepaid debit card which usually have a lot more fees) and people with poor credit can apply too as there is no credit check. Chime can be managed entirely from your smartphone. No overdraft fees. No minimum balance. No monthly service fees. No transfer fees. Over 38,000 fee-free ATMs, plus 30,000+ cash-back locations.

    And for a limited time, earn a Cash referral bonus of $50 when you tell your friends and family members about Chime and they sign up (and they’ll earn $50 too)- details within the app after you apply! Click for more info.- you can apply online in just 2 mins with no obligation. Start by simply entering your email address and clicking “Get Started”– over 3 million customers couldn’t be wrong. 🙂 (Ad Link)


    Please Note! This article was published in 2013 and is being keep for historical purposes. Please click here for our current review of the American Express (AmEx) Serve Card.

    In October of 2012 American Express and Walmart teamed up to launch Bluebird, a low-fee card meant to attract people unhappy with traditional checking and debit account fees. On April 21st of this year, Walmart and AmEx announced that they were joining forces again, this time to make the American Express Serve prepaid card available for sale at 4,100 of the retailer’s stores nationwide. The card will cost $1.95 and be sold at checkout lines and in Walmart MoneyCenters.

    This announcement instantly gives AmEx an attractive bragging point in the increasingly competitive prepaid debit card industry. By making Serve available at thousands of Walmart stores, AmEx has has created the largest free cash reload network in America. In addition to Walmart, it is now possible for Serve customers to add cash to their Serve accounts for no charge at 19,500 locations, including CVS pharmacies and 7-Eleven locations.

    Customers can now go to the cash register at any of those locations and add as little as $20 or as much as $500 to their Serve accounts. This ubiquity is important, says Madeline Aufseeser, a senior analyst at Aite Group. “American Express Serve is making it even more convenient for consumers to add cash to their accounts so they can use those funds to quickly and easily manage their personal finances,” she says.

    This expansion of Serve is just the latest effort by AmEx to better serve the millions of so-called “unbanked” or “underbanked” Americans, who either don’t have a traditional bank account or are unhappy with what they do have. “By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” says Dan Schulman, group president of Enterprise Growth at American Express. “Bluebird is a great option for the “unhappily banked” who are looking for a true alternative to the fees and hidden charges often associated with debit and checking. With Serve, our full service reloadable prepaid account, we can now provide the nearly 70 million Americans who are unbanked or underbanked a simple and affordable way to move and manage their money.”

    To go along with its expansion of the availability of Serve cards, AmEx is also launching an advertising campaign to highlight the benefits of its signature prepaid product. The TV ads are shot in a documentary style and are meant to highlight the struggles regular Americans who are either ignored or underserved by the traditional banking system face to make simple financial transactions.

    Where Can you Apply for American Express Serve Prepaid Card?

  • Study: Post Recession Changed Behaviors and Attitudes

    Study: Post Recession Changed Behaviors and Attitudes

    New research by Chase and Aite Group reveals how the worst economic downturn since the Great Depression has affected Americans

    by Shane Tripcony

    The so-called Great Recession may have officially ended in June of 2009, but its impact has proved to be longer lasting. That is the main finding of a recent study conducted by Aite Group on behalf of Chase Blueprint.

    The study’s results, released in August, were drawn from interviews of over 1,200 American consumers.  Participants were asked how they have managed their finances since the end of the economic downturn and how their experience during the recession has changed their approach to money management. According to the study’s findings, the summer of 2009 was by no means the beginning of rosy economic times for many people. While it’s true that the number of respondents who rated their economic health as “excellent” grew from 18 percent in 2010 to 22 percent in 2013, the percentage of those deemed their finances “very poor” also spiked, from seven percent to ten percent.

    A sizable chunk of survey respondents also reported losing financial ground since the start of the economic recovery. Among those who declared their financial life either “excellent” or “decent” in 2010, 25 percent said it had deteriorated in subsequent years.

    Even though better economic times have not benefited everyone, the study offers proof that many Americans are more in control of their personal finances today. In 2010, only 41 percent of those polled considered themselves financially literate. Today, that number has risen to 55 percent. The biggest improvement was seen in the Generation Y demographic, largely people in their twenties and a segment of the population especially hard hit by the recession. Among that group, there was a 78 percent increase in those who consider themselves financially literate, from 28 percent in 2010 to over 50 percent today.

    Improved financial savvy also appears to be translating into better habits. For instance, survey respondents reported saving more money and spending less today than in the past. Additionally, those who have seen their financial health improve since the end of the recession are also far more likely to pay off their credit card bills in full every month than before the downturn. In 2008, only 43 percent of that group would completely erase their credit card debt monthly. Today, that number is closer to 60 percent.

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