Credit and Debit Card Ratings

Bangkok Bank Pushes Its Debit Chip Card

Bangkok Bank is in a push, promoting its chip-enhanced debit cards to consumers in terms of safety.  The BBL intends to increase the number of their ATMs that accept the card from 8,000 to 9,000 in an effort to persuade both existing and new customers to change from their current, magnetic-strip to chip cards.  The BBL is the only Thai bank to launch a secure debit card with EMV chip technology.  EMV (Europay, MasterCard and Visa) is a global standard for cards embedded with integrated circuits.

“Despite the added security of EMV, the fact that BBL is the only Thai bank so far to embrace this technology means that debit cards so equipped only work in BBL ATMs, and this has limited the cards’ popularity,” said executive vice president Thaweelarp Rittapirom.  “Of the bank’s total base of 14 million debit cards, only 2 million are chip cards.  Most customers still use magnetic-strip cards.”

In addition to adding 1,000 ATMs, it will aggressively promote the benefits of chip cards to consumers, also encouraging them to use the cards for payments, not just cash withdrawals from ATMs.  The bank also announced its new brand ambassador, a famous actor and screenwriter Chantavit Dhanasevi to promote the chip debit card to Bangkokians.

For more information, visit:  http://www.nationmultimedia.com/business/BBL-in-push-for-debit-chip-card-30207181.html

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  • Bangkok Bank Pushes Its Debit Chip Card

    Bangkok Bank Pushes Its Debit Chip Card

    Bangkok Bank is in a push, promoting its chip-enhanced debit cards to consumers in terms of safety.  The BBL intends to increase the number of their ATMs that accept the card from 8,000 to 9,000 in an effort to persuade both existing and new customers to change from their current, magnetic-strip to chip cards.  The BBL is the only Thai bank to launch a secure debit card with EMV chip technology.  EMV (Europay, MasterCard and Visa) is a global standard for cards embedded with integrated circuits.

    “Despite the added security of EMV, the fact that BBL is the only Thai bank so far to embrace this technology means that debit cards so equipped only work in BBL ATMs, and this has limited the cards’ popularity,” said executive vice president Thaweelarp Rittapirom.  “Of the bank’s total base of 14 million debit cards, only 2 million are chip cards.  Most customers still use magnetic-strip cards.”

    In addition to adding 1,000 ATMs, it will aggressively promote the benefits of chip cards to consumers, also encouraging them to use the cards for payments, not just cash withdrawals from ATMs.  The bank also announced its new brand ambassador, a famous actor and screenwriter Chantavit Dhanasevi to promote the chip debit card to Bangkokians.

    For more information, visit:  http://www.nationmultimedia.com/business/BBL-in-push-for-debit-chip-card-30207181.html

  • Say Goodbye to Paper Coupons, Receipts and Loyalty Cards

    Say Goodbye to Paper Coupons, Receipts and Loyalty Cards

    New Partnership Will Allow Coupons, Loyalty and Rewards Programs to be Tracked Directly on Your Debit/Credit Card

    The loyalty and rewards solution startup CardSpring has announced its partnership with VeriFone, the point of sale maker.  The partnership will allow CardSpring to integrate its Web service platform into VeriFone’s PAYware Connect gateway so developers can create card-linked services for any POS system interfaced with PWC.

    So what does this have to do with you and your debit/credit cards?  Developers can now create services linked to credit and debit cards using the CardSpring API, eliminating paper coupons, gift cards, loyalty programs and paper receipts.  Retailers can also leverage existing devices to add loyalty and rewards programs.

    CardSpring offers merchants loyalty and rewards programs tied to consumer credit and debit cards.  The implications for mobile commerce are important as CardSpring eliminates the need for paper and cards and keychain tags altogether.  Mobile marketers can now link their promotions to actual purchases at the point of sale instead.

    “We are excited to work with VeriFone to help retailers connect with their customers and grow their business through card-linked services,” said Eckart Walther, CardSpring’s CEO.  “Through this partnership, retailers and third-party developers will be able to leverage VeriFone’s industry-leading open payment platform to create a new generation of applications that bring the power and accountability of digital commerce tools to hundreds of millions of retail shoppers.”

    CardSpring is currently only available through a private beta program, but developers, retailers and financial institutions can request an invitation to access through CardSpring’s website.

    For more information, visit:  http://www.mobilepaymentstoday.com/article/213971/CardSpring-partners-with-VeriFone-to-tie-loyalty-to-consumers-debit-credit-cards

Credit and Debit Card Ratings