As alleged in the complaint, MSD sales agents typically call small businesses and lead them to believe they are associated with the businesses’ current card processor, Visa, MasterCard, or their bank. The sales agents allegedly promise substantial savings on credit and debit card processing, specifying a much lower rate than the business is currently paying. Agents quote one fee, a fixed per-transaction cost, without mentioning all the other fees the businesses will have to pay, and when asked if there are other fees, merchants are allegedly told there are none.