Fifth Third Bank’s New ‘Stand Up to Cancer’ Debit Card Offering Drives Funding for Cancer Research
Fifth Third Bank this week announced the launch of the Fifth Third Stand Up to Cancer Debit MasterCard. Stand Up To Cancer is a groundbreaking initiative that facilitates scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. The card is now available by visiting any of the Bank’s more than 1,300 banking centers.
Stand Up To Cancer will receive $10 for each $25 annual fee associated with the Stand Up To Cancer Debit Card. In addition, Stand Up To Cancer will receive $.0005 per net retail purchase made with the Stand Up To Cancer Debit Card. From July 2013 to June 2016, Fifth Third is guaranteeing a minimum contribution of $400,000 in connection with this program.
“As a populist movement to accelerate the pace of research, Stand Up To Cancer depends on the contributions of countless individuals, no matter how large or small – ever precious penny adds up to make a real difference,” said Rusty Robertson, co-founder, Stand Up To Cancer and partner, Robertson Schwartz Agency. We’re grateful to Fifth Third Bank for offering consumers a simple and convenient way to support research that’s focused entirely on helping patients.”
The card can be used anywhere Debit MasterCard is accepted. Fifth Third Bank is the first card issuer to offer a Stand Up To Cancer payment card and says a Stand Up To Cancer credit card is also in the works. “We are proud to work with Stand Up To Cancer to support the organization’s research and provide our customers a way to get involved in the fight against cancer,” said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. “At Fifth Third we are committed to improving the lives and well-being of the communities we serve and are pleased to have found an innovative way to do so with a debit card – a payment form many of our customers are already using every day.”
For more information on Fifth Third Bank’s new Stand Up To Cancer Debit MasterCard, visit: www.53.com/SU2C
For more information on Stand Up To Cancer, visit: www.standup2canceer.org
For more on this story, visit: http://www.marketwatch.com/story/fifth-third-bank-introduces-stand-up-to-cancer-debit-card-2013-06-12